Welcome to the first installment of a new Hateproof series featuring artists, movers & shakers, and those fighting the good fight alongside us all! When art speaks to the heart of human troubles, sometimes it can hold the key to change as well.
So, to start us off, we're excited to share the work & words of artist Scott Froschauer and his "The Word on the Street" public art installations. With his elegantly simple concept, Scott challenges people all over the country to pause and reconsider closed mindsets we might not even be aware of. And yet his work is done selflessly, almost anonymously, like a zen satori moment that could strike us anywhere anytime. In listening to the message in his work, we might find ourselves closer to a hateproof world.
For more information on Scott you can find him at:
Without further preamble, please enjoy this sample of photos of his work, as well as an elucidating introduction by the man himself.
We are surrounded by information that is in constant competition for our attention. Most notably, our visual field is overwhelmed by advertising. At its core, advertising is designed to alienate us from ourselves. Advertising starts with the premise "You smell, so buy our deodorant" or "You aren't happy enough, drink our beer." Advertising not only starts by convincing us that we are incomplete, but it tells us this through a faceless voice. We don't think about who is telling us that we are incomplete. Most of the time it's just a sign saying so.
Street signs consist of a visual language that occupies the highest tier of that attention competition. Street signs must cut through the visual clutter of advertising to provide us important information in a quickly digestible format. It is a medium we have become accustomed to that is designed to engage us with commands and threats using aggressive visual cues. Like advertising, these messages also come from a disembodied voice that appears beyond question.
That's what I decided to hijack.
By using the materials and visual language of street signs, but replacing the traditional negative wording (Stop, Do Not Enter, Wrong Way...) with positive affirmations, my "The Word on the Street" series seeks to provide something that is missing from our daily visual diet.
I like to imagine that people might walk past a sign and assume that it is just a typical mundane warning until that moment they recognize it as out of the ordinary. Hopefully that moment might lead viewers to wonder if other pieces might be "hidden" anywhere in their daily lives, awaiting discovery. In this way the work aims to change how the viewer interacts with the world at large.
Currently I have pieces installed in municipalities across the country including Glendale and Laguna Beach in California, Colorado Springs and Evergreen, Colorado, Wichita Falls, Texas, Cornelius, North Carolina and Danville, Illinois. I also have three pieces from this series currently on display at the Renwick Gallery of The Smithsonian in Washington DC.
It's me again, Patrick. If you feel you need more of Scott's art in your life, he also has an online store.
If you know an artist whose work you feel fits the Hateproof vibe, please feel free to reach out to hello at hateproof.com